Drinking Boots
For this campaign we were tasked with creating BWS's new brand platform and came up with 'Refreshingly BWS'. We wanted to position the brand as the un-boring bottle shop, a place where people could go without judgement of what they would choose to drink. we landed on the execution of a funky pair of drinking boots strutting down the street to show that whoever you are and whatever drinking boots you wear, that you are welcome at BWS. This was a fully integrated campaign and below are the above the line assets.
Retail Revamp
We were also tasked with creating a whole new look and feel for BWS's brand retail, so instead of using an advertising photographer we hunted through art gallery archives and found an amazing still life photography artist. We wanted to create a refreshing take on alcohol photography and combined with our self aware headlines we feel like we carved out a unique and own-able space for the brand.
